SEO: Smaller Ponds, Bigger Fish
+ Zero to 60 Social Media

Our Full-Day Pass includes full-access to two half-day classes:

• SEO: Smaller Ponds, Bigger Fish (click for class details)
• Zero to 60 Social Media (click for class details)
• EARLY BIRD SPECIAL GIFT: Register before Oct. 14. (click for details)

Classes are held at the Green Star Academy Computer Lab. Sign up for both classes and receive 20% off and a delicious Costell's boxed lunch.

SEO: Smaller Ponds, Bigger Fish
Targeting Behavior to Lure Customers

Turn your online presence into online performance. Find your customers by behavior and reel them in as they search. Master the SEO strategies, tools and shortcuts used by the experts to find “smaller ponds” filled with new customers.

Key Learning Points:

• Page Titles That Score Well And How To Format Them
• Website Copywriting That Goes Beyond Brand Into How People Search
• URL Formatting And Naming Tactics That Make A Difference
• Meta Keywords – Out. Meta Descriptions - In!
• Robots.Txt What Is It And Why You Need It

Early Bird Special Offer:
Register before Oct. 14

• Free Keyword Analysis: This report demystifies Google's ranking algorithm and tells you in plain English how to optimize and prepare your website on specific keywords you choose for better results in Google.
• 450-Point Web Site Quality Analysis Report: The quality report provides standards-based testing and checks web sites for multiple issues including accessibility, usability, browser compatibility and SEO.

Presenter:

• Tom Lynch, CMO, Astek Consulting
  With more than 25 years experience in direct and integrated marketing, Tom has spent the past 15 years focusing on helping companies achieve their business goals by leveraging the efficient use of technology and the Web. Frequently invited to speak at national industry trade shows on search engine marketing best practices, he enjoys passing along the holy grail of website traffic development.

Zero-to-60 Social Media
Rev up your consumer marketing with powerful social media tools.
Even if you have never uttered a single Tweet, it’s not too late to reach the growing audiences on Facebook, Twitter and other social media sites and turn them into loyal customers.

Users of social media sites number in the hundreds of millions and new users sign up every day. There are ample opportunities to reach new audiences in even the most specialized industry with the right strategies. Get a firm grasp on the concepts and tools you need to drive ongoing Social Media marketing. Explore case studies demonstrating successful efforts to monetize these online tactics.

Key Learning Points:

• Set up and optimize your company’s social media accounts
• Gather relevant subscribers, followers & fans
• Learn from successful case studies
• Use tools to maximize your time & reach
• Track your success and create metric reports

Additional Benefits for Seminar Attendees!

• Free trial accounts for some of our favorite online tools

Presenters:

• Andy Swindler, President, Astek Consulting
  Andy Swindler is an entrepreneur with a passion for all forms of communication and the potential of the ever-expanding social media world to give everyone a voice and a filter. In 2003 Mr. Swindler founded Chicago-based Astek Consulting, an interactive Web marketing company that produces effective Web site strategy and design, custom Web applications, user-friendly content management tools, vivid email marketing campaigns, social media marketing and training, podcasts, search engine optimization, branding, video and animation. He is a respected writer and speaker on the subject of social media.
• Katie Hawkey, COO, Astek Consulting
  Katie Hawkey is a "new media" evangelist; dedicated to connecting individuals to web technologies that will improve their lives. Prior to joining Astek in 2007, Katie facilitated the development and launch of SeeChicagoDance.com, which has been hailed by Dance USA as "a national model for audience development." A life-long student of theatre she has produced, written and directed productions self-promoted with her hallmark ingenuity and grass-roots sensibility. Katie's study of style, character and communication with an audience give her an intuitive understanding of translating a company's brand into an online personality.